The Importance of Having an Email List

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Your email list should be as important to you as your pet.

Well, maybe not exactly as important to you as your pet dog or cat, but it should be pretty close. Like your pets, your email list requires constant nurturing and checking. You should be able to gauge your pet’s (or email recipient’s) mood and decide how to alter the food/content you’re delivering. Your pets provide you joy because they are part of your family, and your email list provides you joy as it is the list of people who have decided to become engaged with your business, your livelihood.

It’s important to have an email list, and here’s why:

  • Build engagement. To gain your email list, you’ll likely gain names from a landing page, and customers will subscribe to your emails based on an interest in the content and value they think you’ll provide them. The more engagement you have within your email list, the more people are likely to visit your site and see what you have to offer.
  • Tailor your promotions. With email, you can tell how many people are opening your mailing campaigns and alter your promotions accordingly. The more emails you send (of course while respecting the sanctity of your clients’ email addresses), the better you’ll be able to gauge what works and what doesn’t when it comes to marketing.
  • Express brand personality. Email mailings are another way to share the way you’re developing your company and its mission. Not only should your email messages portray your goals and values as a company, but they should direct your recipients towards your site to continue telling your story in a way that makes people want to listen.
  • Live longer online. First, Google is constantly changing its algorithms. SEO marketing is not unpredictable or impossible, but it does take more of an investment in time to keep up with Google’s evolving algorithms and the ways there are to maximize your site’s presence at the top of the search engine. Second, the lifespan of an email is longer than that of a social media (namely Facebook/Twitter/Instagram) post. The email sits in the recipient’s inbox until they click on it or delete it, or else endure the pesky notification reminding them they still have mail. A social media post, while effective when done correctly, does not have the same shelf life, as things are constantly being posted to various platforms. By sending an email, you’re making sure your message stays in your recipients’ minds for a longer amount of time.

Each one of your customers likely receives dozens of emails per week from companies just like yours. Make yourself stand out by providing useful, effective content that will add value to your customers’ experiences. Take care of them; give them the all attention, nurturing, and respect you would a prized pet.

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